Example image courtesy of Vancouver business card printing company LinxPrint.
It is a sad fact that lawyers appear to have an inane ability to produce very boring business cards. However, with so much competition out there it is better if you are able to have a card that helps you to stand out from the crowd. You see, it is important to think about what is more attractive to potential clients and dull or boring is not the way to go. Instead, these five tips should help you produce a card that you can be proud of.
Making Your Cards Stand Out
Always make sure that you use color in business card printing and avoid using the plain old Times New Roman or Aerial for the font. Instead, mix things up and do things such as having your logo in color, your name in a larger font, and just be sure that all of the important details leap out from the card.
Think About Your Information
Your information is important, but a number of lawyers believe that it is fine to just have their name and address. However, that is going to get you nowhere because in the modern world you really need to also include your website address, email, links to social media profiles, and of course your contact numbers.
Think About The Font
The font that you use will represent your company, so think about the image that you portray and how that can be reflected in the text. Are you traditional? Well, choose a traditional font whereas modern needs to be cleaner and fresher than a font that looks more like calligraphy. It is surprising how important the font is on a business card, so try several options and see which one fits in perfectly with your business. A company like LinxPrint will be able to consult with you regarding fonts.
Look At How Legible They Are
One major problem area is that some lawyers will put that much information or graphics on their card that nobody is able to actually read what is on there. Another problem is that the size of the font can vary on a card, but how do you know that everybody is able to read it? Instead, you need to think carefully about the smallest font and check that your card is legible or else what is the point of it?
Keep Them Tidy
This may sound very basic, but you need to keep your business cards looking tidy and perfect in every possible way. Never have them just in your pocket because what kind of impression does it make if you hand over something that is torn or damaged? A professional lawyer is going to have a professional looking card.